Multiple Categories, One Purpose
Arovo operates in many different consumer goods categories, from dinnerware and kitchenware to personal care electricals and multimedia. But there is one single purpose that unites everything we do - Bringing to consumers beautifully designed products at very affordable prices.
Underpinning this purpose are three core beliefs.
- Beautifully designed products do not need to be expensive
- Good quality products do not need to be expensive
- Great brands that consumers love do not need to be expensive
Building on Beliefs: How Arovo Expanded Its Reach
Since the company’s founding 30 years ago, the first two of these beliefs have been the north star of Arovo. Since 2015 we discovered that with the right partnerships – such as with MasterChef, ELLE and Cosmopolitan - we could also bring our products to retailers and consumers alike under well known brands. The results of strictly adhering to these three principles speak for themselves – the company has grown more than tenfold in the period 2015-2024.
Arovo unashamedly focuses on the channels where the majority of consumers shop - value retail, food retail and online. For Arovo success is not winning design awards or reading flattering newspaper articles, for us success is hearing from a retail customer that a product we supplied has gone viral and a planned six week promotion is sold out in two weeks. Our best days are when we hear or read that consumers love what we create for them, especially when they cannot believe the value for money that it represents.
Today Arovo’ products are sold in retail stores and online in over 40 countries around the world.
A Global Presence with Local Relevance
Today, Arovo products are available in retail stores and online in over 40 countries worldwide. Whether in Europe, North America, Asia, or beyond, the company continues to expand its reach, ensuring that more consumers have access to beautifully designed, affordable products. By maintaining its commitment to affordability, design, and strategic brand partnerships, Arovo continues to bring a bit of joy in people’s everyday lives, one product at a time.