Strong Brand Identity with Built-in Aesthetic Appeal
Emily in Paris is synonymous with Parisian elegance, fashion-forward looks, and an aspirational lifestyle. The show’s signature aesthetic—bold colors, chic outfits, and picturesque Parisian settings—translates seamlessly into retail products across multiple categories, including fashion, beauty, home décor, and travel accessories.
Highly Engaged &Trend-Driven
The show's core demographic—millennials and Gen Z—are trend-conscious shoppers who engage heavily with social media. Emily's outfits, beauty choices, and lifestyle products regularly go viral, making Emily in Paris a cultural influencer in its own right.
Built-in Global Appeal & Parisian Fantasy
The show romanticizes Paris and French culture, making it universally appealing. Consumers worldwide aspire to the effortless elegance of French living, and Emily in Paris delivers that fantasy in a highly commercialized way.
Effortless Beauty, Everyday Indulgence
Inspired by the charm and confidence of Emily in Paris, these personal care products make beauty simple yet luxurious. With high-quality products at an accessible price, you can enjoy a touch of elegance in your daily routine, without overspending.
The Categories
Emily in Paris products are made for the chic, confident woman who loves a touch of Parisian glamour. From elegant beauty tools to stylish accessories, each piece is designed to bring effortless sophistication and a dash of French flair to your everyday routine.
Brushes & Applicators
Hair Styling
Hair accessories
